imagine the triac type controller, just drops voltage across it like an inline resistance. if you put 240v on both sides of it (input and output) you have 240v pushing one way and 240v pushing the other way and they cancel eachother out and no current flows through the controller. on a variac, the output terminal can be at any position along the length of the coil, the coil is only designed to take 240v along it's entire length, if you put 240v on the with the input disconnected with the output at say halfway, then the coil of the transformer will only have half the reactance of the full length of the coil, so more than rated current will flow, because it's now acting as a step up transformer, you will be seeing around 500v on the input terminal, if the transformer is set at 25% make that 750v!! you get the picture. if the input is still connected and you put 240v on the output with the output set at say 120v, then you will have a 120v difference between the output voltage and the 240v you've just applied, and no (well very little) resistance, for examples sake, say the coils resistance is 1 ohm, 120v/1ohm = 120A, that's a lot for your 0.75A maplins variac!!!